What is Backend as a service (BaaS)?

Backend as a service is a rapidly growing industry, and according to Marketsandmarkets, the market will reach $6 billion in 2025 with a compound annual growth rate of 23.9%. Therefore we decided to write an article about Backend as a service ( BaaS ), explaining what it is and covering key backend as a service benefits, showing VYou example.

What is Backend as a service (BaaS)?

Backend as a service (BaaS) products handle the basic, repetitive tasks you need for smooth web or mobile applications. They free up time, allowing developers to focus on writing and maintaining the pieces users see and touch. BaaS gives you access to a bundled infrastructure with tailor-made APIs and SDKs behind it. In the case of VYou, it saves developers the pain of powering the development, managing user permissions, setting up cloud storage, and configuring user authentication. VYou app provides software for activities that take place on servers, such as user authentication, database management, remote updating, and notifications, etc.

Backend as a service (BaaS) vs Custom development

BaaS normally generates revenue in various ways: API calls per month or fee for each user or fee for a package (VYou case). For every app you build, there is a choice to develop it, creating a custom backend, or using a BaaS product. Going for a custom backend, for example Apiumhub, you will have to create your backend from scratch and handle the infrastructure. The pros of this approach are the flexibility it provides and customization possibilities. The downsides will be higher development costs and a longer time to market. Good example can be GDPR privacy requirements, which are pretty complicated, and the implementation will demand a lot of engineering effort. The requirements will range from implementing HTTPS for transit data to encrypt server-side data in rest. The exact amount of engineering hours to fulfill all the elements will depend on the project’s size and complexity. Outsourcing this implementation to a backend as a service company makes sense, especially for small to medium projects. Because the backend platforms can dilute the investment made to implement GDPR settings among hundreds or thousands of apps, the stake per app will be minimal. A backend as a service provides features that can be deployed across all types of applications: scalable Database, APIs, business logic, user authentication, social integration , email Verification, notifications, infrastructure and many more.

Backend as a service benefits

  • Cost efficient comparing BaaS fee with software developers’ salaries
  • Faster time to market. Waiting for several months to provide a software product may kill the market opportunity or make you start behind the competition.
  • Focus on delivering frontend code and excellent usability for the application.
  • Let backend developers program high-value lines of code
  • Provide ready to use features like user management and access management
  • Ready to use security settings and backup procedures
  • Automating repeatable tasks
  • Delivers ready-to-use features
  • Get feedback from users quickly
  • Focus on the core business
  • Compliance
  • Security
  • Scalability
  • Quick deployment and updates
  • Performance
  • Privacy requirements
  • Continuous Delivery and Integration
  • Easy integration

If you believe that you need user management and access management solution and you are evaluation BaaS option or custom development, send a quote and we will give you proposal for both options.

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