The Lean Startup method is an extremely effective approach to developing a new product. It uses the idea known as the build-measure-learn loop to test the viability of a business idea and create a minimum viable product.
This concept is not a complete product and should not take long to create. It is an essential component of the process, as it can provide valuable data to refine your business plan and make it even better.
The Lean Startup method has many advantages. For example, it can be used by almost any type of company that wants to test an idea.
Because the Lean Startup method requires little capital to implement, it allows companies to test their ideas more quickly and cost-effectively than they would otherwise be able to.
In VYou we offer you the possibility of implementing an essential element nowadays in any company that wants to have a presence in the digital framework. We are talking about a user and access management solution for your web portal or app.
We take care of everything, installation and management in less than 24 hours, so you can develop your project without investing in an IT department.
Our user management system is perfectly adapted to the concept represented by the Lean Startup method, as it allows you to implement it at any point in the development of your idea, as well as if you start from scratch.
By applying this method, companies can avoid costly processes and achieve success more quickly. There are many advantages to using the Lean Startup method. So why not give it a try?
The Lean Startup method focuses on testing hypotheses about new products before launching them. By creating a MVP (Minimum Viable Product), the risk of launching the wrong product is reduced.
Assumptions are simply unproven ideas or concepts. For example, you may think that people will pay you for your new product or use your service. However, if this assumption turns out to be false, you can easily abandon it and go back to the drawing board.
The Lean Startup method & the smoke test
In order to implement the Lean Startup method we have to go back to the concept mentioned above as a loop, in which a 3-element chain is mentioned, build-measure-learn.
One of the best ways to group these 3 actions is through a smoke test.
The smoke test allows us to simulate a product or business without it actually existing. Let’s look at it in more detail with an example.
The first step, building, involves developing an environment capable of simulating a scenario with the concept or idea that we want to launch on the market.
At this point we must be able to show ourselves in front of our market segment or target audience to see how we can solve their needs, which brings us to the next step, measuring.
This second step is about capturing information from the user to help us obtain data. We are presenting our business idea and we need to ask a series of questions to calculate the viability of the idea.
It is essential to be able to have an impact on those users to whom we want to sell our idea or product, because only in this way will we be able to achieve results.
This is the last step in a smoke test, something that really brings the Lean Startup method to life.
Having captured the needs and concerns of our target customers and having put our business idea on the table, we must draw the conclusions that will allow us to adapt to the requirements of our target audience and apply them to the product.
This is the only way we will be able to offer what they are looking for and, in many cases, without having started the development process, thus avoiding putting capital at risk.
Lean Startup example
A common example of a Lean Startup is Dropbox. Founded by Stewart Butterfield, this online service was once just a place to sell used books, but today it offers services for businesses and individuals.
The company adapted Lean Startup principles to develop its flagship offering, the Kindle. It has also become an international leader in cloud storage.
GE, a leading software developer, also used Lean Startups to create a new version of its QuickBooks software for freelancers.
Another example of a Lean Startup is Pebble, an innovative predecessor to the popular smartwatch. It was launched through Kickstarter, a crowdfunding site that has helped thousands of startups bring their products to market thanks to donations.
Zappos is another example of a successful Lean Startup. The founders of both companies conducted extensive research and prototyped their product to see if it met demand.
This process is a key part of building a successful business. Sometimes great ideas forget the previous step of research, and if they are not able to develop them in the right way, they can turn into a failure.
One of the best ways to avoid costly mistakes is to first develop a Minimum Viable Product (MVP).
An MVP is a product that works for a small target audience. A/B testing can also be done in the market to determine if it will work.
This is essential to save money in the early stages of development and can help you shape a better product. By doing the MVP, you will save time and money before launching the actual product on the market.
Do you want to carry out your idea with the Lean Startup method? Our user management software can be the perfect ally to take your idea to the next level.